The Search Session Journey Optimization, Not Just Keywords: The Future of Google Search | Cindy Krum
In this episode, Gianluca Fiorelli is joined by none other than Cindy Krum, CEO of MobileMoxie and a longtime thought leader in the SEO space. From mobile-first indexing to “SEO Fraggles,” Cindy’s insights have shaped how we think about search.
They dive into the rollout of AI Overviews in Europe, the evolution of search personalization, and why optimizing for search journeys (not just keywords) is the future. Cindy also unpacks a bold theory on Google’s potential move to merge AI Mode.
This is the 10th episode of the series: Watch on YouTube
Here's what you'll learn in this episode:
- (02:00) Is AI Mode the New Default?
- (07:09) How MUM, Journeys, and Ad Tools Like PMax Support Google’s Monetization Strategy
- (09:45) The Change From Keyword Optimisation to Journey Optimisation
- (13:05) The Language-Agnostic Nature of AI Overviews (And Its Economic Reason)
- (18:18) Visibility Over Rankings in a Personalized Search World
- (21:35) Is Google Restricting SEO Data Access to Push Users Toward Paid Channels?
- (27:02) The Role of LLMs like ChatGPT in Search and Google’s Ecosystem
- (29:14) What’s Left of Classic Search? Exploring the Segmentation of Search Experiences (e.g., the Rise of Short Video Vertical)
- (32:19) The Rise of AI Influencers and the Uncanny Valley Phenomenon
- (36:13) New Frontiers of Search: Augmented Reality Search
- (41:16) Rapid-Fire Personal Questions
Where to find Cindy Krum
Where to find Gianluca Fiorelli
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