154. The Art & Science of Selling to Prosumers w/ Mario M. Martinez, Jr

Consumers have turned into prosumers — that is, professional consumers. Before we buy, we read reviews, ask for advice, and do other forms of research about a product or service. What does this mean for sellers?



In practical terms, before you send a message, you’d better know what pages they were on to construe what they are searching for.



In the sixth episode of our Human-Centered Connection expert series, Steve Pacinelli and I interview Mario M. Martinez, Jr., CEO and Modern Sales Evangelist at Vengreso, about the art and science of selling to the prosumer.



Mario talked with us about:
- How people collectively make up the brand
- What a prosumer is and how we buy
- Where the line between art and science lies in sales
- How to communicate that you are interested in others
- What chapters interest Mario in Human-Centered Communication



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