Coburn Ventures Podcast

#229: Sell Disciplines Part 2 -- Sell Disciplines in Periods of Crisis

9 snips
May 29, 2025
The discussion focuses on maintaining sell disciplines during crises. It emphasizes self-awareness, adaptability, and meaningful solutions over superficial fixes. Professionalism and patience are highlighted as key when navigating financial challenges. Listeners learn about honing decision-making skills inspired by disciplined groups like Navy SEALs. Techniques like ROX meetings are introduced, and the importance of a clear investment thesis is stressed to avoid complacency and losses. Overall, it's a deep dive into cultivating a robust approach in turbulent times.
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INSIGHT

Discipline Starts With Honest Self-Awareness

  • Discipline is a method to overcome habits that harm decision-making.
  • It begins with noticing and accepting faults without judgment and choosing to change.
ANECDOTE

Rehearsed Answers That Rang Hollow

  • Pip describes a client exercise where two leaders rehearsed sell-discipline answers for a consultant.
  • The team's marketing lead noticed the responses sounded intelligent but boring and unconvincing.
ADVICE

Don't Sell To Escape Pain

  • Avoid selling just to escape the pain of a falling position.
  • Prioritize serving clients over seeking emotional relief from losses.
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