The Search Session The Increasing Importance of Local Search | Greg Gifford
Mar 17, 2025
54:44
How is AI changing the game for local SEO?
In this episode of The Search Session, Gianluca Fiorelli chats with Greg Gifford, local SEO expert and movie enthusiast. They dive into the latest trends, AI’s impact, and how businesses can stay ahead - plus some fun movie talk!
This is the 5th episode of: The Search Session - Podcast
Here's what you'll learn in this episode:
- (00:22) Meet the Local SEO Nerd: Greg Gifford
- (03:18) Is Local Search Still Untouched by AI, or Have We Just Not Noticed?
- (04:51) How Younger Generations are Changing Search Habits
- (10:40) Will Google’s AI Mode Mark the True Beginning of AI-Powered Search?
- (15:53) Local Search for Enterprise. What are the challenges?
- (21:56) AI Levels the Playing Field, Helping Small Brands
- (27:13) The Power of Reviews & User-Generated Content
- (32:25) AI-Powered Sentiment & Topic Analysis for Local Businesses
- (38:50) How to Stay Relevant in an AI-Powered Search World
- (44:52) The Importance of Understanding “Why” in SEO
- (48:30) Rapid-Fire Movie Q&A
Where to find Greg Gifford
Where to find Gianluca Fiorelli
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