Episode 287 - Real Estate Media Mastery: How Ken Pozek Built a $400M+ Florida Team & Leverages AI for Growth

In this new episode, Tristan Ahumada sits down with top Orlando real estate agent and media entrepreneur Ken Pozek of The Posek Group. Ken reveals the exact steps he took after relocating from Michigan into a brand-new market, how he built a massive digital presence and 50,000-strong newsletter base, and why media is now the hub of his strategy for listings, recruiting, and branding.

 

Key topics include:

• Why Ken believes every agent should build a personal brand and how media makes everything else easier.
• The state of the real estate market today and how top teams are shifting to systems, scripts, and accountability to outperform.
• Ken’s multi-platform strategy: YouTube for long form, TikTok for reach, newsletters for past clients and sphere.
• Testing and implementing AI, GEO-targeting, and ad retargeting on Meta to stay on top in a crowded market.
• How Ken manages opportunity overload when you’re the one everyone wants to work with, and how he keeps focus without letting distractions grow.
• Why old leads can outperform brand new ones, and how The Posek Group still mines their database for serious conversions.
• What’s next for real estate marketing and why the “local media mayor” model might win 2-4% market share in a region, and how teams can play that game.

 

Whether you’re a solo agent, team lead, or marketing professional for real estate, this episode is loaded with insights you can apply today. From content creation to conversion systems to scaling with tech. Tune in now and walk away with actionable ideas to build your brand, clean up your database, and integrate tech so you work smarter, not harder.