Jason Feifer (@heyfeifer) is the editor in chief Entrepreneur magazine and hosts Build For Tomorrow. A novel he wrote with his wife, Mr. Nice Guy, is currently being developed for television. 

How are you building for the future? Lemme know at 844-935-BEST.

TRANSCRIPT:

ZAK: Hey, it's The Best Advice Show where everyday, a guest offers one morsel of wisdom.

JASON: My name is Jason Feifer. I am the Editor-in-Chief of Entrepreneur magazine. And I self-describe as the guy that gets you excited about the future. In front of you, in front of me, in front of everybody who's listening to this right now, you have two sets of opportunities. Opportunity Set A and opportunity Set B. Opportunity Set A is everything that is asked of you in your job. Everything that your boss expects. All your KPI's, Key Performance Indicators...all that stuff. Opportunity Set B is everything that is available to you that nobody is asking you to do and I am telling you that Opportunity Set B is more important. It is always more important. I have built my career on Opportunity Set B because if you focus on Opportunity Set A, all you are doing is you are helping yourself be qualified to do the thing that you're already doing. But Opportunity Set B is where real Opportunity happens. That's where growth is. If you want to focus on your future, on improving your career on finding new things that you didn't even think that you would be interested in later on, well then you focus on Opportunity Set B all the time and that doesn't mean that you have to be a bad employee. It just means, in fact, I would say it's quite the opposite. Sometimes if you go out and you focus on Opportunity Set B, you are gonna be building new skills that are ultimately useful for you at your job too. But it's also gonna open up all these other avenues.

ZAK: Do you have a rubric or a filter for figuring out what's A and what's B?

ZAK: It's either, are you expected to do this or are you not. Is somebody measuring you by your performance in this particular area or are they not? You want to find the thing that nobody's asking you to do.

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