
Making the Fan
Running an Event the Disney way w/ Kevin Weickel and Mike Millay
If you work for or lead an organization that puts on events, this episode is for you. Kevin Weickel, the former Tournament Director of the PGA TOUR's Disney Classic, and Mike Millay, one of the founding executives at ESPN Wide World of Sports complex, join us. These two former Disney executives reflect back on their time running one of the largest golf resorts in the country and the busiest sports complex in the US. Creating and running an event at Disney comes with a whole new set of expectations, and these guys cover it all: from how to create deeper engagement with your event volunteers, to the impact of recognition done right, how to get other stakeholders in your organization to care about your event and what Disney executives do during the actual event. Please enjoy this wide-ranging conversation to find out what great Disney leaders know.
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