The Geopolitics of Football Investments

Recent major investments in football from Gulf states, particularly Saudi Arabia and the Emirates, have shifted the landscape of the sport. A notable example is Saudi Arabia's purchase of Newcastle United, a move that reflects their larger strategy of integrating into global football while promoting their domestic league. This involvement includes significant financial commitments and aspirations for the upcoming 2034 World Cup, which the country will host, emphasizing their intent to gain legitimacy and cultural acceptance. However, Newcastle's modest financial maneuvers relative to past investments by the Emirates highlight regulatory challenges in football that inhibit the kind of instant success seen with clubs like Manchester City.