The Rest Is Entertainment Have Gucci Made The World’s Worst Film?
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Sep 29, 2025 Why did Gucci opt for a quirky 30-minute film instead of a runway show? Is it the worst film ever made? Marina and Richard dive into the bizarre world of 'The Tiger' and its cultural implications. They discuss AI-generated films and their potential to disrupt the animation industry, contrasting it with traditional studios like Pixar. Plus, they explore Amelia Dimoldenberg's rise as a unique influencer through her hit show, Chicken Shop Date, and the secrets to her success. A thought-provoking journey through the evolving landscape of entertainment!
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Brands Make Their Own Entertainment
- Brands now create shareable content that functions as ads and entertainment at once.
- Marina Hyde says Gucci's 30-minute film is ad-attainment: content people choose to watch and share.
The Tiger As A Fashion Stunt
- Marina and Richard describe Gucci's 30-minute film The Tiger starring Demi Moore and many A-list actors.
- They call it absurd, memeable, and clearly a publicity-first stunt by creative director Demna.
Selling Out Reframed As Cultural Currency
- Young audiences accept overt commercial content as cultural moments rather than 'selling out.'
- Richard Osman argues product placement norms changed: brands must produce cultural content to engage viewers.