Public Health On Call 983 - Why Do We Believe Misinformation?
Dec 4, 2025
Matthew Facciani, an interdisciplinary social scientist and author of 'Misguided', explores the roots of misinformation and why we cling to false beliefs. He highlights how community dynamics, identity, and self-esteem intertwine to reinforce misguided notions. Facciani discusses the impact of information overload during the COVID-19 pandemic and shares strategies to combat misinformation, like fostering trust and media literacy. He reminds us that everyone is susceptible to bias, advocating for empathy in our conversations about truth.
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Friend Who Becomes A Flat‑Earther
- Matthew Facciani describes 'John' who gradually posts flat-earth content and finds community online.
- The social connection explained why John adopted a fringe belief despite little practical consequence.
Identity Shapes What We Accept As True
- Identities are bundles of meanings that give self‑esteem and guide behavior.
- People reject information that threatens identity because it risks social support and self‑worth.
Aligned Identities Amplify Bias
- Overlapping identities amplify resistance to contradictory information.
- A narrow set of aligned identities increases the pressure to conform and reduces openness.
