How to Use AI and Social Media to Reach Young Audiences with Brittany Richmond-Roberts
Feb 11, 2025
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Brittany Richmond-Roberts, a teen mental health speaker, shares her transformative journey from counseling to captivating youth audiences. She emphasizes the power of personal storytelling and the growing acceptance of mental health topics in schools. Brittany reveals how she leverages social media to connect with decision-makers and build relationships. Plus, she discusses using AI, like ChatGPT, to streamline her speaking business. Ultimately, she inspires listeners to value the journey of building a speaking career, focusing on authenticity and growth.
Britt Richmond-Roberts emphasizes the importance of understanding and aligning with one's audience to deliver impactful messages in public speaking.
She shares how leveraging social media and AI tools like ChatGPT enhances her prospecting efforts and relationship-building in the speaking business.
Deep dives
The Power of a Marketing Asset
A crucial marketing asset exists that can help speakers secure significant paid gigs without the need for a website or social media presence. Dan Irvin, a member of the speaker team, successfully booked over $36,000 in speaking engagements using this resource. The podcast highlights not only the potential of this tool but also offers a free live training to teach how to create and utilize it effectively. This training promises to help aspiring speakers start booking paid gigs within just a few weeks.
Finding the Right Audience
Britt Richmond, a mental health speaker focusing on youth, shares her journey into public speaking and emphasizes the importance of knowing one’s audience. She has found that connecting with teenagers, specifically in high schools, is where she excels and feels most comfortable. Early on, Britt tried pitching to adult audiences but realized she wasn’t in alignment with those groups, which affected the overall connection during her presentations. Understanding audience dynamics has been pivotal in her success and ability to deliver impactful messages.
Utilizing Social Media for Prospecting
Britt has effectively utilized social media platforms for connecting with decision-makers in her speaking niche. By showcasing her speaking engagements and sharing valuable content, she creates awareness and remains top-of-mind for potential bookings. She highlights that even though email is a primary prospecting tool, social media can also serve as an informal introduction, allowing decision-makers to familiarize themselves with her work. This approach not only enhances visibility but also builds genuine connections without being intrusive.
Harnessing the Power of AI
ChatGPT has become a valuable resource for Britt, particularly in her prospecting efforts and workshop structuring. By using specific prompts, she can quickly identify potential schools and events that align with her speaking topics, effectively saving time. This AI tool also aids in crafting outlines for workshops, allowing her to focus on delivering high-value content succinctly. Britt encourages others in the speaking industry to dive into AI technologies, leveraging them to streamline their processes and enhance productivity.
“[AI is] a really great way to flex your creative muscle, but also not have to stress if you’re not strong enough at certain things.”
Being on stage is one of the most fun and most rewarding parts of being a professional, paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week on The Speaker Lab Podcast, Grant Baldwin chats with Brittany Richmond-Roberts about her journey as a teen mental health speaker. From navigating the youth market to leveraging social media and AI, Brittany shares her strategies for moving the business forward, even when it feels like trudging through mud.
Grant and Brittany dive into how she got started in speaking, the importance of finding the right audience, and why she stays clear of gigs that don’t align with her message. They discuss the power of being a female speaker in a male-dominated field and how Brittany has used that to her advantage. Brittany also highlights how she utilizes social media to connect with decision-makers and build relationships, making her memorable to potential clients. She explains her approach to using ChatGPT for prospecting and structuring talks, providing a modern edge to her speaking business.
If you’re ready to take your speaking business to the next level, this episode is packed with practical tips and inspiring insights!
You’ll learn:
How to master audience alignment
The market for mental health topics
The role of gender in speaking
Effective social media strategies for speakers
How to use AI in prospecting
How to be Persistent and overcome rejection
And much, much more!
“If you’re not having fun doing [social media], stop doing it. Because that’s going to radiate right into everything that you’re doing.”