Just Go Grind #119: Victoria Repa, CEO and Co-Founder of BetterMe, an App Empire With 50 Million Users, 400,000+ Paid Subscribers, and $60M+ in Revenue
May 10, 2020
42:28
Victoria Repa is the CEO & Co-Founder of BetterMe, a health and fitness app empire with more than 50 million installs, 400,000+ paid subscribers, and annual revenue of more than $60 million. BetterMe's flagship app often ranks as one of the top #5 apps on the App store in the health and fitness section.
Connect with Victoria Repa Some of the Topics Covered by Victoria Repa in this Episode- How Victoria started BetterMe
- How Victoria decided on the initial version of the app and decided to focus on weight loss initially
- The thinking around the target audience for BetterMe early-on
- Victoria’s user acquisition strategy for BetterMe
- The importance of understanding who your audience is
- How BetterMe implements changes based on user feedback
- The content strategy behind BetterMe and how they decide which content to add to their apps
- How Victoria looks at building new apps vs. improving the apps they have at BetterMe
- The approach Victoria has used to grow the team of BetterMe from 3 to 100 people
- The biggest challenges along the way of growing BetterMe
- Victoria’s big vision for BetterMe in the future and how she plans on getting there
- How Victoria views competition
- What Victoria’s day-to-day looks like as CEO
- Why Victoria just uses paper and pencil for planning and running her day
- The biggest lessons from Victoria’s career so far and why she prioritizes speed over efficiency
Find the show notes at justgogrind.com/podcast