The Hustle Daily Show Edible Arrangements is making…edibles
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Mar 31, 2025 Edible Arrangements is diving into the THC edible market, transitioning from fruit bouquets to cannabis delights. They aim to offer wellness-oriented products that appeal to younger consumers while leveraging their existing distribution network for speedy deliveries. The hosts discuss the strategic implications of this shift and the intriguing potential of cannabis-infused bouquets. Plus, there's buzz around Elon Musk's acquisition of X and how Starbucks is enhancing efficiency in their operations.
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Edible Arrangements Pivots to Cannabis
- Edible Arrangements, known for fruit bouquets, is pivoting to the cannabis market with THC edibles.
- They secured edibles.com and plan to expand throughout the Southeastern US, starting with Texas.
Legality of Hemp-Derived Edibles
- Edible Arrangements' edibles are hemp-derived, containing 0.3% or less THC, making them legal nationwide.
- This strategy allows broader market reach, bypassing state-specific cannabis regulations.
Targeting Wellness with Low-Dose THC
- Edible Arrangements targets the growing functional beverage and wellness market with low-dose THC edibles.
- This approach appeals to a wider audience, including those seeking mood boosts or relaxation.