Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here:
https://getleado.com/the-system-b2b-marketing-show/ Today I'm going to show you a great B2B content marketing case study on:
+ How Sales Hacker increased their traffic by 268% from 90.000 monthly visitors to 242.000 in 6 months
+ The breakdown of Sales Hacker's lead generation and lead nurturing approach
+ How do they align marketing and sales team around content marketing
What is interested that Sales Hacker didn't increase the marketing budget.
They didn't have lots of social media followers.
They didn't invest heavily in the paid ads.
I invited a person who was "in charge" of this success, Gaetano Di Nardi, VP of marketing at Sales Hacker, to share with you the exact process they used.
Read the Sales Hacker's lead generation strategy breakdown here:
https://getleado.com/b2b-content-marketing/
Full-Funnel B2B Marketing Show