In this episode of The GSD Show, the leading fitness business podcast, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial.

Many businesses struggle with copywriting because they don't understand their target audience or how to create an emotional connection. Researching your ideal avatar and understanding their pains, challenges, and goals is essential for effective copywriting.

It's also important to differentiate your brand from competitors and have a unique selling proposition (USP). Copywriting should include storytelling and highlight the benefits of your product or service. Testing and learning from data is an ongoing process in copywriting.

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