In this latest episode of Brand Growth Heroes, we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely.

Since we last chatted to Ben on the show, Tony’s Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.

In this episode, Ben and Fiona dive deep into the progress Tony’s Chocolonely has made, covering:

• Their growth and performance and market share in the UK
• Exciting new product launches and brand innovations
• But most importantly, the impact of Tony’s Open Chain on the Cocoa industry.

We also discuss the brand’s unique approach to marketing, including:

• The learnings from their Advent Calendar launch
• The UK Sweet Solutions campaign that captured media attention
• Balancing awareness of critical cocoa supply chain issues with Tony’s playful tone of voice—all while reminding consumers just how delicious their chocolate tastes
• What’s happening next?

Useful Links:

• Tony’s Chocolonely Website
• Tony's Chocolonely LinkedIn
• Ben Greensmith LinkedIn
• Follow Tony’s Chocolonely on Instagram
• Follow Tony’s Chocolonely on Facebook

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You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

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Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.