The Prof G Pod with Scott Galloway No Mercy / No Malice: Smaller
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Aug 6, 2024 The transformative impact of AI and autonomous vehicles sets the stage for insightful discussions. The dialogue shifts to the Olympics, examining its waning significance and the influence of professional athletes and corporate sponsorship. Viewership trends reveal a move from linear TV to digital platforms, emphasizing personalized storytelling that connects audiences deeply. The allure of Paris as a host city adds a layer of intrigue, alongside memorable Olympic performances that evoke national pride.
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Olympics Shift to Social Media
- The Olympics have transitioned from a major television event to fragmented social media moments.
- This shift is driven by increased accessibility and the dilution of scarcity through more frequent games.
Scarcity and the Olympics Brand
- The Olympics' aspirational luxury brand is weakened by reduced scarcity.
- More frequent games (now every two years) diminish the event's exclusivity.
Shifting Olympic Viewership
- Olympic TV viewership is declining, but digital viewership is rising.
- NBC is leveraging the games to boost its Peacock streaming service in the streaming wars.