Personalized Lead Magnets To Increase Consumption And Conversion Rates - Corey Thomas - FHR #261

Why Dave Decided to talk to Corey:

Corey Thomas is a veteran of the digital marketing world. He has helped thousands of entrepreneurs grow their business and worked with some of the biggest names in marketing such as Frank Kern, Michael Gerber, and Tony Robbins. Corey is the Founder and CEO of PicSnippets, a web-based tool to help entrepreneurs boost their conversions through personalized marketing. Corey and Dave discuss the fine details of PicSnippets; creating personalized lead magnets and incorporating them into your funnel.

Tips and Tricks for You and Your Business:

• How PicSnippets helps increases conversions and decrease costs (2:16)
• PicSnippets and funnels (3:09)
• PicSnippets and reducing cart abandonment (4:45)
• The three steps to setting up PicSnippets (7:45)

Quotable Moments:

"It's all about engagement."

"Part of this is learning to use your imagination in the business again."

"Being able to inject your own brand and authenticity and personality goes a long way."

Other Tidbits:

Personalizing your customer's experience with your company from day 1 helps to build and sustain relationships.

Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back on.

Speaker 2: 00:18 Super excited today. Add. This is one of the rare opties we're going to have someone on who's actually created a product that a lot of our users are currently using. And so I want to make sure you guys know how to use it. So I want to News Corp Thomas who a CEO and founder of pick snippets. Corey, welcome to the show. Thanks Dave. Appreciate you having me on. So tell people what is pics nipples extent that says a marketing personalization tool. So a lot of people have their funnels and they're putting together all these really cool ways that they can get people into their, into their company and introduced them, but they don't spend a whole lot of time making it personal. So we created something called Pixton beds to help people personalize their marketing, to increase their conversions and make that personal connection.

Speaker 2: 00:59 So I love it. Well unfortunate corey, since we're on this as an audio people, I'm gonna be able to see it, which is kind of the downfall of this. I wish we had this as a video and people can actually see the value of it. So you've got to basically portray and draw the picture and images and these people who are listening, what exactly is pick snippets so they can see it in their mind's eye. Pick snippets, helps you create personalized dynamic images that you can send to your followers and customers. So you know if you want to use it on a landing page or an email or text message anywhere, you might use a picture where you're doing communication. If I take a look at it, basically if you go onto a page or I'd received an email from, from corey and it'd be a picture because I've had.

Speaker 2: 01:38 I've received these before and then all of a sudden someone's holding either a postcard or something that says, hey dave, and it's like handwritten on there or something like that. Is that Kinda what we're talking about? The dynamic text and an image. So the image that gets sent to, you know, 100 people, but every person gets the image with their name and, or you know, their information and to make it personal to that person. I love it. So let's talk about obviously one of the main things a lot of our users are trying to do is increase their conversions, decrease their costs, all that kind of stuff. So how does pick snippets actually help them do that? Yeah, it's a, I mean, there, there are so many different ways, right? So we've got, when we think about the funnel, we've got our actual acquisition, right?

Speaker 2: 02:19 Maybe you've got a lead magnet or something that people are using. Um, so a lot of people are using pick snippets to personalize the lead magnet. Um, so that way they're getting a higher consumption rate. They're getting higher conversion rate, you know, on that, on that lead magnet all the way down to you after the order form and a thank you to the customers and you know, having those personalized images to increase the actual, um, you know, the lifetime customer value and the customer satisfaction at any, at any point throughout your funnel, if you know who that person is, you know, it's a great time to try to be as personal and create as much of a one on one. Okay. Yeah. So let's talk about it in the funnel because that's one of the things, obviously a lot of people who are listening to us are very familiar is there, are there funnel pages and things.

Speaker 2: 03:00 So I go to an opt in page, I enter in my name, Dave on the next pages will then show on those images. Yeah. So an example of this, you know, let's say that you are using click funnels to do a Webinar, right? It's really easy to go in and create a, an awesome funnel and click funnels where I'm going to drive traffic and you know, uh, or maybe even my own list write to a webinar registration. So everybody go in, they sign up for the Webinar. Then on that thank you page, you can have kind of a personalized custom ticket, you know, for that person where it says the Webinar date and time, that person's name written on the ticket, you know, seat reserved for, uh, you know, so right away on that landing page, you're creating that really cool connection, that really cool experience like, Oh man, this is different.

Speaker 2: 03:43 This feels really, really bespoke and custom to what the person's doing it. I love it. I know for us, when we take a look at anything associated these days, it's all about engagement, whether it's from a social media standpoint, whether it's in your funnel and that authenticity and congruent. See that goes basically from your, from your ads all the way in, throughout your entire pages. And once you get that contact information and you have the ability then to continue to speak to them on a first name basis, it really enhances that, that fall and actually enhances the engagement in the opportunity that person has. So that was an example you gave. Awesome. Cool. What way? As far as I go, I registered for the Webinar and then on thank you page. It's either a picture of of you basis and a dave. Now welcome to welcome to registration.

Speaker 2: 04:27 Get all your details below, print out this ticket, whatever it might be. What are. Give me an example of how it could use it on a shopping cart page. I know Carter bandom. It's always one of the biggest issues people have. We're always trying to reduce card abandonment. So how do we. How do we fix snippets to actually reduce cart abandonment? Really, it's a really popular one because like you said, that's a pain point, right? A lot of people like, Oh man, I had all these people that opted in. I've got these people that are seeing the offer. Right? Or they're going to the car and then they just didn't buy right. And so we're trying to try to recoup those leads and so a really popular one is we send them a followup email that's got a package on it so it looks like a box that's being shipped and we have already in their name, depending on how you set up your current process, you might already have their shipping address.

Speaker 2: 05:12 Um, and so we'll put all the information on the box, you know, and so they get an image where it looks like they're package is already getting ready to get shipped and it's like, hey, you forgot to finish your order. Click here to go back and finish it and we'll get it sent right out the door. You know, we've got it ready for you. We've had a lot of customers use it for Carter. So they've gotten, they've been able to recover, you know, a lot in terms of revenue and conversions by being able to make that more of a conversation and add a little bit of a visual element to that offer. That's super cool. So tell me, if I'm taking a look at, obviously that was kind of one of the things for our cart abandonment when I'm now looking as far as some of my follow up funnels and sequences and stuff.

Speaker 2: 05:53 What are some of the additional things that you're seeing that are either communicate through email, other image opportunities and uh, you know, part of it is, you know, where can I have a conversation with a person, right? It's about driving that, you know, as, as much as, as possible and authentic and real conversation with that person. And so, you know, doing it as a, you know, for people that are familiar with the indoctrination sequence or you're trying to introduce somebody into your company and what you're all about. And it's sending a welcome image from the whole team, right where the whole team has gathered around. You've got to kind of a group picture and they're holding up a sign that says welcome to the family day, gives you the warm fuzzies and it feels like, hey, this is, this is a real company with real people write that are, you know.

Speaker 2: 06:35 And so it kind of puts, uh, puts them on your side and makes you feel like friends right from the beginning. Um, you know, when you can do it over text message or many chat, you know, these, all these tools are great and integrate with click funnels and putting together a really cool conversational funnel with people, you know, being able to, to kind of take it that step further and put a face to it and being able to personalize that experience. I mean we all, we all love getting text messages from our friends, right? Or you know, we're all on facebook messenger or whatever all the time. And so being able to let a company kind of transition, you know, and have that same conversation and, and keep it lively, not just a bunch of texts. Right? That's super boring and nobody really wants to read.

Speaker 2: 07:15 But those pictures really kind of helped people create that feel like they are establishing a relationship and actually know who this company is. And it's not just some website. I love it to break down some of the tech behind this thing because I know people go, well, how hard is this? How, how, how hard is it really going to be to actually make that happen? It says on your site, it's real cool. You've already got everything set up. It's on click funnels, landing page, and you've got basically three steps is what I was looking at. Is that right? Yeah. Super, super simple. Uh, one of my friends when this was a kind of prototype phase, I was trying to get him to set it up in his funnel and to kind of test it out. Like I'll get to it, I'll get to it. And so one day I was like, hey, la kind of helped him and he was like, man, if you'd have told me how simple this was out had done it right away.

Speaker 2: 07:58 But yeah, it's three steps. You just basically you pick your image so you can upload an image. So if you've got a picture of the team or just yourself or something custom you want to use, you can just upload that image or we have a template library if you're like, I'm not very creative, I don't know what to do. You can just, you know, pick one of our images we already have in our library and then we just have a drag and drop interface. You just, you have your image, you add the text snippet that you want, we integrate with Google Fonts. You can make the font look as cool and customizable as, as real as you can imagine. Um, and then tell us where you want to put it. Uh, do you want to put it on a click funnels landing page? You want to put it in an email?

Speaker 2: 08:34 Do you want to put it on, you know, how many chat facebook messenger and then we'd give you the code to go drop in and you're off to the races. So Howard is that code, where do they put that code and how does it actually work? Is it just a simple. It's literally just, you know, you tell us where you want to format it for you, it's a copy, paste it, copy it. If you're going to put it on the, uh, on a landing page, on the thank you page, you're going to just drop it into the click funnels, click funnels, header, footer, script, and then if you're gonna put it in an email, you just literally drop it into that email template and that's it. Super Cool. I love that kind of stuff. That's a, anything we can do to make things simple and easy for people is all what we're trying to do these days.

Speaker 2: 09:13 So I appreciate that. Any other ideas, suggestions, things you want to make sure that our audience knows about? Part of it is just kind of learning to use your imagination and the business. Again, you know, I think a lot of people think, um, you know, they, they, they become a funnel hackers, right? And that's the whole point. I'm going to go do what's working and that's great. It's the fastest way to success is by going and copying what's already working, but being able to kind of inject your own personality into it, right? So you have that funnel that you've seen work that's awesome, go and it's never been easier to go and write and funnel hack it and use click funnels, build something you're in, you're good to go, but being able to kind of inject your own brand and authenticity and personality into it really, really goes a long way.

Speaker 2: 09:57 So you know, look for those opportunities where you can create that connection with they're just a subscriber or a follower or you know, maybe they're a customer or an affiliate. Yeah. Taking that extra little bit of intentionality and effort to create that conversation, create that. That one on one relationship has always yield at dividend. And so just my encouragement would be to keep on keeping on, in terms of funnel hacking and doing what works, but you know, really take the extra step to flavor and personality. I love it. Any parting words as we get close to wrapping things up now and implement, you know, go do it. It's great, there's tons of tools, so go out and you've got an idea, goes, you know, block the time off your calendar, whatever you got to do to implement. So that's my advice to any entrepreneur. Love it. Well thanks so much for your time and again that's picked snippets. You want to spell that out forms. They've got it. Yup. Pic as in short for picture and then snippets. S N I p p e t s, so pick snippets.com. Got It. Cool. Well thanks so much. We'll talk to you soon. Awesome. Thanks Dave.

Speaker 3: 11:09 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview all, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the you'd like me to interview more than happy to, to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys.

Speaker 3: 11:56 Thanks.