Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship 438: From 3 Acres to 20K Stores, How Matt McLean Built an Organic Juice Giant
This week’s Misfit Entrepreneur is Matt McLean. Matt is the founder of Uncle Matt’s Organic, which he founded in 1999 with three acres in his Dad’s backyard. Uncle Matt’s is now the largest organic orange juice brand and the number one selling OJ and grapefruit juice in the U.S. with a full line of organic beverages sold nationwide in over 20,000+ stores. And it’s darn good because I drink it just about every day!
Starting aa brand from the ground up and growing it to be the largest in it’s space is no easy feat, so I’ve asked Matt to come on and share the story of how he did it and the lessons he’s learned along the way.
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