Side Hustle School Ep. 3183 - TBT: Creator Builds Instagram Mastermind Pod
Sep 18, 2025
Discover how a social media strategist created a private mastermind pod to enhance Instagram engagement. Learn about the initial testing, the rules set for participation, and how it transformed into a paid program with onboarding. Dive into the strategies for sharing likes and comments, boosting visibility, and leveraging algorithms. This insightful discussion not only offers tips for creators but also showcases the potential for side hustles in the social media landscape.
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From Test Group To Thriving Cohort
- Sarah built a private Instagram mastermind starting with five clients and friends to combat creator burnout and low reach.
- It grew into cohorts with onboarding, topic groups, and paid memberships that Sarah still uses herself.
Community Counters Algorithm Opacity
- The algorithm rewards early engagement and consistency, which can demoralize creators when posts get little reach.
- Intentional community support can counteract opaque algorithm effects and reduce creator burnout.
Use Structured Engagement Windows
- Do organize a small committed group that drops post links so members like, comment, and save within the first 15 minutes.
- Do set rules like no ghosting, no low-effort comments, and use tracking spreadsheets and drop windows to batch engagement.