Finding Market Fit: Marketing Leaders in Tech Composing the marketing capabilities of a global Web3 company | Neal Gorevic (Consensys, Spotify)
Neal is the CMO of Consensys, a global blockchain company focused on building and scaling tools and enterprise software products powered by Ethereum. At Consensys, Neal leads the the product marketing, community advocacy, brand development, content and communications, creative, and growth teams. Prior to that, Neal was the Global Head of Consumer Marketing at Spotify.
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Where to find Neal:
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Consensys Research Findings:
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Where to find Patrick:
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(2:35) The foundations of Web3 and the differences between Web3 and Web2 marketing
(6:39) The quality of the community and the product and how that drives new user acquisition
(8:21) The toolsets for acquisition, using the blockchain, introducing new projects to the user base
(11:40) Distribution through communities through live chat rooms, Twitter, Reddit, and Discord
(13:21) Decentralized software services and the usage of that as a whole a a marker for the health of the space
(15:01) Determining the effectiveness of new projects and marketing initiatives
(17:37) Composing the marketing organization at Consensys
(20:05) Managing and engaging with developer communities
(22:48) Recruiting partners and micro communities to expand reach and sense where the next beach heads are coming from
(25:45) How the marketing org at Consensys evolved to where it is today
(29:19) Founding the marketing team with Product Marketing skillsets and embedding with product teams
(30:26) Where Web3 is headed
(34:12) Global implications and use cases outside the US
(37:15) New creator specific use cases coming in
(39:19) What's next for Consensys and looking at emerging markets
(41:17) Where to find Neal!