Staying Small While Driving Big Success feat. LazyButtClub
Feb 8, 2024
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Learn about effective small business scaling, maintaining a small team while servicing a global audience on TikTok. Hear about the success and challenges of Lazy Butt Club, including their viral growth and importance of small business masterminds. Discover tips for posting videos as a solopreneur and breaking stereotypes in entrepreneurship with QuickBooks sponsorship.
Authenticity and emotional connection through social media can lead to rapid growth and high demand for a small business.
Keeping a small and lean team while experiencing growth can be achieved by embracing a relaxed approach and prioritizing enjoyment.
Deep dives
Embracing the Lazy Entrepreneur
Michael and Daniel J run a family business called Lazy Butt Club, specializing in cozy staples and loungewear. They rediscovered Michael's old T-shirt designs and found a hit with their own family-focused videos on TikTok. The family's authenticity and emotional connection resonated with their audience, leading to rapid growth. Despite the success, they prioritize keeping the business small and lean, enjoying the journey and embracing laziness. They emphasize the importance of being authentic on social media and not being afraid to post imperfect videos.
The Power of a Story
The Lazy Butt Club's success was achieved by sharing the story behind their brand and designs. Their TikTok videos featuring Michael pressing the designs onto shirts went viral, gaining a large following and generating high demand. The emotional connection created through their honest storytelling allowed people to feel part of their journey. They emphasize the importance of being authentic and building trust with customers through social media platforms like TikTok and Instagram.
Growing at Their Own Pace
Lazy Butt Club experienced unexpected growth, going from selling one T-shirt a week to selling hundreds of shirts per day. They were not initially prepared for the surge in demand but communicated openly with their customers, building a supportive relationship. Despite the growth, they are deliberate in keeping their team small and manageable, embracing the lazy ethos of the brand. As a family business, they prioritize enjoying the present and have found success in their relaxed approach.
Seeing your small business grow can be exciting, but staying on top of that growth can be difficult for a solopreneur or a small team. As demand increases, how do you keep dollars coming in and products and services going out without breaking your original business model? Unchecked expansion can lead to painful downsizing after the initial rush - which no entrepreneur wants to have to deal with. Hosts Jannese and Austin will be discussing effective small business scaling: growing your company steadily and sustainably. Daniel and Michael Jayof the LazyButtClub Clothing Company talk about their experience with doing just that. They run a small family-owned apparel line with a global audience on TikTok. They’ll tell us how they keep their lifestyle business going strong while maintaining a small team even as they service customers all over the world.
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