Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(01:48) - The evolution of Pubchline copy
(07:02) - Lianna's main client base
(08:26) - How to be an ideal client
(11:03) - How Lianna structures her business
(15:44) - Offering productized services
(19:02) - ..And larger projects?
(20:06) - 2024's roadmap
(24:05) - Moving from consulting to "passive" revenue

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