In this episode, we sit down with the incredible founders behind Taft and Tuff Pops to discuss their entrepreneurial journey, the challenges they faced, and the lessons they learned along the way. From starting with men's no-show socks to transitioning into high-quality shoes, and now venturing into the world of protein popsicles, their story is nothing short of inspiring.
00:00 - Introduction
00:18 - Silicon Slopes COVID Town Halls
01:21 - Utah's Unique Community and Investment Appeal
02:00 - Challenges of Entering the Utah Market
02:34 - Starting Taft: From Socks to Shoes
03:27 - Lessons Learned from Taft
05:10 - Mental Health and Entrepreneurship
08:22 - Identity and Work-Life Balance
10:06 - Transition from Socks to Shoes
16:17 - Exiting Taft and Personal Challenges
19:34 - Starting Tuff Pops: The Idea and Development
25:09 - Branding and Market Positioning
28:57 - Distribution and Growth Strategy
35:47 - Utah's Consumer Product Ecosystem
38:58 - Community Support and Networking
40:04 - Entrepreneurial Fun and Challenges

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Our website:
https://www.siliconslopes.com
Show Links:
https://tuffpops.com

Social:
Twitter -
https://twitter.com/siliconslopes
Instagram -
https://www.instagram.com/siliconslopes/
LinkedIn -
https://www.linkedin.com/company/silicon-slopes/
YouTube -
https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw

Tuff Pops Founder & CEO Mallory Stevens