Christina Goldschmidt, VP of Product Design at Warner Music Group, leads the UX team with a unique blend of creativity and innovation. She discusses how mystical practices like shamanic journeying enhance collaboration and creativity in business. Christina delves into aligning design with organizational goals, illustrating how empathetic design can offer competitive advantages. The conversation highlights the synergy between product management and design, stressing the importance of effective communication and a curiosity-driven culture.
35:28
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Design as a Revenue Driver
Align design with business needs and user goals to demonstrate value and justify its existence.
Focus on creating a unique selling proposition that differentiates your product and drives business goals like revenue or cost savings.
volunteer_activism ADVICE
Visual Communication for Alignment
Use visuals like sketches and prototypes in planning to ensure alignment on goals and OKRs.
Clearly connect design goals to business partners' objectives, especially in organizations where tech is not the primary focus.
insights INSIGHT
Hybrid Org Structure
Christina Goldschmidt uses a hybrid organizational model with interconnected ecosystems.
She combines designers with different specializations to promote cross-pollination of knowledge and avoid siloed thinking.
Get the Snipd Podcast app to discover more snips from this episode
In this episode, Carlos Gonzalez de Villaumbrosia interviews Christina Goldschmidt, VP of Product Design at Warner Music.
Warner Music is one of the world's leading music companies, serving artists and songwriters across various labels and publishing divisions. With a rich history in the music industry, Warner Music has evolved to embrace digital transformation, offering innovative ways for fans to engage with artists and music.
Christina leads the entire UX team at Warner Music, overseeing product designers, design systems specialists, visual designers, content designers, researchers, and design operations. Her team designs experiences connecting fans to artists, provides services to artists and songwriters, and creates internal tools that power various aspects of the music business, from distribution to sync licensing and royalties reporting.
In this episode, we'll explore Christina's unique approach to product design, how she and her team are leveraging unconventional practices to drive innovation, and the future of music technology. We'll discuss strategies for aligning design with business goals, structuring design teams for interconnected ecosystems, and balancing zero-to-one initiatives with product improvements.
What you'll learn: - Christina's journey from front-end developer to VP of Product Design at Warner Music and her insights on the company's digital transformation. - The challenges and strategies involved in creating user experiences for a global music company. - How to prioritize design initiatives and innovations in a fast-paced, artist-centric environment. - The future of music technology, including AI-powered tools and immersive fan experiences.
Key Takeaways👇: - Design as a Revenue Driver: Christina emphasizes the importance of positioning design as a strategic asset that contributes to business growth. - Unconventional Problem-Solving: Warner Music is pushing boundaries by incorporating mystical practices like tarot readings and shamanic journeying into their design thinking process. - Data-Driven Design: Christina highlights the use of product discovery, UX research, and business metrics to guide design decisions and improvements
The Product Podcast