122 Why Your Brand Comes First: Marketing Mavens Mary Cochran and Alison Werning Share Tips For Women Entrepreneurs.

How early should entrepreneurs invest in branding, marketing and earned media? It’s never too early according to marketing mavens Mary Cochran and Alison Werning, partners in the startup and hi-tech PR firm Launching Labs. We talk about how to create a differentiated message and story in a crowded and noisy marketplace – and why its a prerequisite of success in business.