Marketing Powerups Casted's B2B Podcast Maturity Curve ft. Kate DeGroot
Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.
In this Marketing Powerups episode, you’ll learn:
- The benefits of starting a podcast as a B2B brand.
- The 5 stages of the B2B Podcast Maturity Model.
- An example of a great B2B podcast show.
- How to hone your marketing instincts.
🎉 About Kate DeGroot
Kate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brands leverage their audio content. With her expertise in marketing and passion for continuous learning, Kate works with leading companies such as Salesforce, Gong, Drift, and IBM to maximize the impact of their podcast strategies.
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps
[00:00:00] B2B Podcasting: Is It Worth it?
[00:00:42] Ramli John Interviews Kate Degroot on the Power of Podcasts in Marketing
[00:01:09] Why B2B Brands Should Embrace Podcasting
[00:02:51] Amplify Your B2B Podcast with Casted and Pillar Pages
[00:08:37] The B2B Podcast Maturity Curve and its Impact on ROI
[00:14:16] 42 Agency - My Number 1 Recommended Growth Agency
[00:15:05] Maximize Your Podcast and Video ROI with Casted
[00:16:12] Leveraging Podcasts for B2B Brands to Close High-Value Deals
[00:18:56] Maximizing the Impact of Podcasts with Casted's Amplification Process
[00:27:24] Kate Degroot on the Importance of Continual Learning in Marketing
[00:29:59] Kate Degroot on Trusting Instincts and Creating Impactful Marketing Campaigns
[00:33:10] Maximizing Content in a B2B Podcasting Platform with Kate Degroot
✨ Useful links