Finding a market need, solving difficult problems, and scaling a business around those solutions. That’s the journey Michelle has taken in her business. We discuss productizing software and solutions, prioritization and focus, creating a strategy before tactics, and appropriate segmentation for products and businesses.

Michelle Nedelec

International bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies. She’s run her own series of companies for over 22 years and for over 15 years has been helping Managers and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build million dollar businesses, but she does it time and time again.

Michelle particularly loves to talk about Marketing Automation, Systems Integration and support both on and off of the stage. She teaches the key components of business: Strategy, Systems, Support and State of Mind so you know how to continually elevate all three components to build a healthy thriving business. For the past 6 years she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For Your IT automation.

Links from the Show:

Website: Awareness Strategies

LinkedIn: Michelle Nedelec

Books: Scaling Up

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