

SPI 855: A Framework to Save you From Failing at Business
47 snips Jan 29, 2025
Failure is a crucial part of the entrepreneurial journey, offering valuable lessons. A structured approach called a market map helps clarify your niche. Discover how to find where your target audience gathers and connect with key influencers. Learn the advantages of personal engagement for smaller brands and effective marketing strategies. Building a strategic network is essential, as highlighted through successful examples. Finally, navigate market landscapes by recognizing key players and your unique positioning to achieve long-term success.
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Niche Down
- Don't try to build a business for everyone; niche down.
- Riches are in the niches.
Identify Places
- Identify places your target audience congregates online and offline.
- List at least 20 places, including websites, events, and communities.
Identify People
- Identify key people in your niche, including influencers, authors, and community leaders.
- Follow them to understand trends, discussions, and audience interests.