In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.

Suzanne discusses

The changing role of marketing over the years and especially in healthcare marketing
How to balance being a customer-centric organization with the need to ensure personal information is secure
The importance of developing a roadmap with meaningful data, not just a mashup of data

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Season 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems