Tourism organisations from across the North Island are working to put a spotlight on it.
Fifteen operators have teamed up and signed a Memorandum of Understanding.
It aims to generate interest from key tourism markets particularly Australia, North America, and China.
Auckland Unlimited Destination Director Annie Dundas told Mike Hosking both islands have different offerings, so tourism shouldn't be merged as one.
She says they're getting back to just being the North, and are acknowledging how well the South Island has done.
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The Mike Hosking Breakfast