Dr Philippa McCaffery started her entrepreneurial journey, almost by chance, after becoming just a little disillusioned working first as a GP, and then as a hospital administrator in the public & private health system in Sydney. Nonetheless that early career experience stood her in good stead when she pivoted from public medicine to buying one single suburban skincare clinic, one of the first in Sydney doing laser hair removal. That first clinic was so overwhelmed with women clients needing help with unwanted body hair, that she and her new business partner Alarna Longes, a young uni graduate who came on board initially to help boost marketing, built up their business - not only doing hair removal by laser, but also offering a non-surgical, non-oral drug treatment for adult female acne. It proved to be a game-changer.
After years of hard work, with a few missteps along the way, the result was many many happy clients. 45 clinics later, the pair had built something substantial, and in mid-2018 they sold their cosmetic skincare clinic business to large ASX-listed company, Australian Pharmaceutical Industries for a cool $127million.
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Build It. They'll Come.