HBR On Strategy AMD’s Lisa Su on Experimenting with AI
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May 21, 2025 
Lisa Su, CEO of AMD and named Time's "CEO of the Year," discusses the evolution of AI in various sectors with Adi Ignatius. She emphasizes the importance of responsible risk-taking and fast experimentation to drive innovation. Su advocates for strategies that prioritize safety, such as AMD’s Responsible AI Council and hiring diverse talent. The conversation dives into the strategic utilization of AI technology, addressing challenges in accessibility and the need for a pragmatic approach to leverage its benefits while mitigating ethical concerns.
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Pragmatic Optimism on AI
- AI technology is still in early deployment and not always accurate.
- Leaders must learn actively to harness AI for productivity while mitigating risks.
Balance Speed with Responsibility
- Experiment quickly and implement AI fast instead of slowing down.
- Establish responsibilities like AMD's AI council to use AI technology safely and effectively.
Use AI as an Assistive Co-pilot
- Look for near-term AI use in assistive co-pilots to enhance employees’ work efficiency.
- Pilot many AI projects and identify where it delivers the highest return and use caution with fully autonomous AI decisions.