Tune in to hear:

- Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume?

- What is the psychological principle “peak-end rule” and how can it be applied to better your backstory?

- Why is knowing your audience such an important part of effective storytelling?

- Why “time of possession” is so important, especially in discovery meetings

- Why is differentiation such an important part of storytelling and how can we stand apart in a field that is getting quite crowded?

- Why is simplicity such a powerful tool to channel in storytelling?

- What is the “Ikea Effect” and how can a bit of well-placed complexity create more buy in to your backstory? How do you find the sweet spot between simplicity and complexity?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

Compliance Code: 0036-OAS-1/5/2024

BONUS: Debate Wrap with Jen Psaki