Bloomberg Businessweek Archer CEO Adam Goldstein on Upcoming Air Taxi Trials In US
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Jan 9, 2026 Adam Goldstein, Founder and CEO of Archer Aviation, shares insights on developing electric vertical takeoff and landing aircraft for urban air mobility. He delves into their partnership with cities for eVTOL trials, emphasizing safety and community acceptance. Goldstein discusses financial strategies, aiming for eVTOL certification by 2026, and future plans for the 2028 Olympics. He reveals Archer's focus on selling aircraft initially, targeting markets like hospital transfers, and ensuring competitive pricing and safety standards that surpass traditional helicopters.
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Methodical Public Rollout
- The eVTOL launch is intended as a slow, methodical public rollout to build community trust.
- Adam Goldstein compares it to Waymo's phased approach to prove safety and noise before scaling.
Huntington Beach Olympic Strategy
- Archer partnered with Huntington Beach to position near Los Angeles and the 2028 Olympics.
- The exclusivity helps them learn local airspace and build infrastructure ahead of the Games.
Prioritize Certification Over Early Revenue
- Focus on certification and community acceptance before expecting revenue.
- Prioritize safety demonstration and regulatory approval as the path to commercial scale.