Solange Abraham, Founder at House by Solange

Sales expert Solange Abraham joins the Speak Easy podcast to discuss effective sales communication. Solange emphasizes focusing on the customer's needs, not pitching. While cold calling can be uncomfortable, Solange stresses that unexpected outreach can be welcome. Solange advocates for "ask, learn, confirm": ask questions demonstrating expertise, learn through follow-ups, and confirm understanding. She dislikes generic questions, believing salespeople should understand their prospects' challenges. Preparation is key, including staying informed about market trends and communicating in the customer's language. Solange encourages focusing on connection, not just the sale.

Solange is offering 20 percent off a first clarity call with her if you use the code CLEFT at check out on her website