Let's Make This More Interesting Interesting at the speed of culture (with Nick Tran)
8 snips
Apr 21, 2025 
Nick Tran, former Global Head of Marketing at TikTok, shares insights from his dynamic career in branding and marketing. He explores how TikTok's unique platform is reshaping brand strategies and highlights the importance of aligning marketing with cultural trends. Tran discusses his innovative 'Project Cheetah,' which sped up campaign development, and emphasizes the creativity that constraints can spark. He advocates for in-house creative teams and the need for brands to embrace adaptability and risk-taking to thrive in a post-TikTok world.
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Dull Marketing Defined
- Dull marketing is when brands copy each other's creative work within their category.
- This uniformity kills originality and audience interest, making work seem uninteresting quickly.
TikTok Changes Marketing Dynamics
- TikTok democratizes marketing by offering unprecedented distribution without paid media.
- Creativity matters more than ever, as uncreative content won't be pushed by the algorithm or remembered.
Market at Culture's Speed
- To market at culture's speed, condense campaign cycles from weeks to days by leveraging trending content.
- Quickly adapting campaigns to real-time cultural moments drives relevance and user engagement.
