Cristina Vila Vives is the founder and CEO of Cledara. A dreamer and a doer, she started Cledara as a result of her life-long desire to start a company that focussed on helping people.

Cledara brings visibility and control to software subscriptions, helping users to reduce software costs by 30% and save +20h a month on finance admin. With 1000+ customers and offices in Denver, London and Barcelona, Cledara is all companies need to manage their software in 2023.

Cristina joins James Pringle and Hector Mason in this episode to discuss the prevalent but unrealized issues in a company's software management, the processes they implemented that helped Cledara’s growth and success, key learnings in business fund raising, & so much more.

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