Scale Your SaaS 240: Get More Leads with The Right Messaging Strategy - with Colby Flood
EPISODE SUMMARY
While doubling down on advertisements can be the knee-jerk reaction to advertising your software, the answer is more straightforward. Standing out from the crowd and driving leads can be achieved with a well-curated messaging strategy. Now the question becomes, how exactly do you accomplish that?
CEO and Founder at Brighter Click Colby Flood discusses the importance of nailing the correct messaging strategy together with B2B SaaS Sales Coach Matt Wolach. He also emphasizes communication within the business along with other advice in growing the business and filling the pipeline. Watch and learn how to win the game using a high-impact creative messaging strategy!
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 240, “Get More Leads with The Right Messaging Strategy – with Colby Flood”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Colby Flood, CEO, and Founder at Brighter Click
TOP TIPS FROM THIS EPISODE
- Centralize your Brand Message
- Maximize the Algorithm
- Utilize First-Party Data Tracking
- Pivot with a Business Consultant
- Find the Right Fit with Your Hiring Process
EPISODE HIGHLIGHTS
- Many Agencies are Bad at Communication
- Education is the Core of B2B Marketing
- Head Count Does Not measure Growth
TOP QUOTES
Colby Flood
[5:42] “Messaging strategy is really understanding your customer, understanding your brand, having strategy and purpose behind what you put out there, and then testing and measuring it properly so you can move towards or move away from one specific type of messaging or creative.”
[13:59] “Creating captivating content that educates and adds to them, and gives them the trust and belief in your product or your company that you can provide what they need is the key.”
Matt Wolach
[6:06] “Within your sales process address their objections. And if you can figure out what those objections are and understand how to address those and overcome those, it’s critical.”
[16:13] “I believe in getting help. I believe in coaching. I have a coach myself. A lot of people come to me for their help and growth. Getting that perspective from outside the organization can be important because sometimes they see things you don’t see and have knowledge from other experiences that your team didn’t have.”
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