The Story of a Brand Disco - How Brands Monetize Post-Purchase Opportunities
In today’s episode of The Story of a Brand, I interview Neal Goyal, a passionate leader and VP of Strategic Sales at Disco.
Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration.
Here are some highlights from our conversation:
* From Sales to Leadership: Neal’s career shift from a top-performing sales executive to an advocate for mentorship and team success.
* The Power of Post-Purchase: How Disco Network helps brands monetize post-purchase real estate for added profitability.
* Customer-Centric Advertising: Using AI and machine learning to target high-value customers across an integrated ad network.
* Driving LTV Growth: Why lifetime value is critical for profitability and how brands can achieve it with innovative tools.
* Monetizing Real Estate: Turning underutilized website spaces into profit centers with Disco’s retail media network capabilities.
Join me, Ramon Vela, in listening to this insightful episode as Neal shares his passion for leadership, customer-centric innovation, and how Disco Network is helping brands thrive in an ever-competitive market.
For more on Disco, visit: https://www.disconetwork.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.