Episode #252: Floptus Sport and the Five Whys

Many have credited Optus for taking ownership with the advertisements it took out on page two of newspaper across Australia, admitting its “monumental stuff up” and announcing that it would be refunding Floptus, er, Optus Sport subscribers and giving them an additional six weeks of free access to the service after the World Cup comes to a close in mid-July.

But was this a case of extreme ownership or of simply being backed into a corner?

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