In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Adam Gower, founder of GowerCrowd, to dive into his globe-trotting career — from raising capital in the '80s to navigating Japan's real estate market in the '90s, to helping banks recover from the GFC and building a platform that’s helped raise nearly a billion dollars for real estate projects.

Adam reveals the signals he saw ahead of the 2008 crash and offers insights into how history repeats itself in real estate — and how savvy investors and sponsors can prepare for downturns. He shares key historical lessons and discusses how digital marketing, sparked by the JOBS Act, changed the capital raising landscape forever.

Key Takeaways:

Why Adam sold all his holdings before the GFC
Lessons from working in Tokyo and with East West Bank, Gaw Capital, and Colony Capital
How a PhD in banking history informs today’s investing strategies
The rise of digital marketing and crowdfunding in real estate
The golden thread connecting successful investors in every downturn

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Adam Gower: Turning History Lessons into Real Estate Crowdfunding Success