Want to know why you and your business should run into the chaos during challenging times?

In this episode of the Elevate podcast (swap), Managing Editor of Elite Agent Samantha McLean and Director of Harcourts Move Sadhana Smiles unlock how they adapted a new way of thinking to protect their business from COVID, why real estate agents and property managers are hungry for information and how the care factor can go a long way.

Samantha winds back the clock and describes the lightbulb moment of when Elite Agent was first established, how care and consideration is the new type of leadership and why trusting your instincts is your most important ally.

Samantha also explains why Elite Agent will forever be both a print and digital source for the real estate industry and what the future agent looks like.

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In this episode Samantha and Sadhana also discuss:

Why running into the chaos served as the best transition into COVID-19
How a series of webinars and COVID related resources created a spike in online traffic
Why Elite Agent’s Growth issue was pulled back to reflect more considerate economic content
How the future of thinking, processes and changing environments from virtual inspections to electronic signatures is here now
How a side hustle and writing notes at AREC for John McGrath turned into a lightbulb moment and beginning of Elite Agent
Why the future of real estate agents is ‘Gen Z’ who will have the ability to create their own marketplaces and engage the community through their fingertips
Why Elite Agent will remain both a digital and print source of news and educational resources
How to connect with editors, publishers and journalists to become front-of-mind for their next exclusive piece

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https://www.youtube.com/watch?v=4vQgvjhVZ9w

Christmas at The Bridge