The Intelligence from The Economist Slop stars: why AI-generated content could help creators
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Dec 22, 2025 
Tom Wainwright, Media editor at The Economist, discusses how AI-generated content, or 'slop', is revolutionizing creative industries, enabling amateurs to produce professional-quality outputs while posing challenges for mainstream artists. Emma Irving, News editor in Hong Kong, explores the surprising resurgence of yellow gold engagement rings, attributing this trend to celebrity influence and rising gold prices. Their insights shine a light on the evolving dynamics between technology, culture, and consumer preferences.
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AI Lowers The Bar For Professional Content
- AI-generated 'slop' democratises content creation by giving non-experts tools to produce professional-looking media.
- That expands the creator pool and can create livelihoods for many outside traditional industries.
The Rise Of 'Slop' Across Formats
- Tom Wainwright traces 'slop' across media: literary, image, audio and now video.
- He cites examples like AI books on Amazon and surreal Sora videos flooding feeds.
Platforms Gain When Creators Multiply
- As millions of amateurs produce content, mainstream creators lose bargaining power with big platforms.
- That dilution benefits platforms which can rely on vast supply instead of marquee talent.