Seoul-based beauty journalist Jenny Jin joins us with a full report on 2025 K-beauty trends and the latest in South Korean beauty culture. We’re talking about her favorite products at Olive Young; Ultherapy, Thermage, Rejuran (and the Skin Botox and Winback treatments she tried); Chahong’s hair perfume; 5X5 Nail Studio; and the Miffy nails she got from Unistela. Plus: Torriden masks, Nonfiction perfumes, pudding pots, lip tints, closet sachets, antimicrobial stickers, bag charms, snack tours, Turtle chips, and so much more.

Episode recap with links: fatmascara.com/blog/jenny-jin
Products mentioned in this episode: shopmy.us/collections/1165686
Sponsor links & discount codes: fatmascara.com/sponsors
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TikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlin + contributors @garrettmunce, @missjulee
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Beauty Trends in South Korea with Jenny Jin