The WorkWell Podcast™
Karen Eber on the power of storytelling
Oct 4, 2023
Karen Eber, Chief Storyteller and author, explores the power of storytelling to inspire action and connect cultures. They also talk about finding story ideas, influencing organizational culture, and captivating the audience with effective pauses and movement.
45:27
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Quick takeaways
- Storytelling is a powerful tool that can influence and inspire people by engaging the brain, creating empathy, and impacting decision-making.
- To maintain trust and engagement, it is important to tell true stories that are relevant and meaningful to the audience.
Deep dives
The Power of Storytelling in Influencing and Inspiring People
Storytelling is a powerful communication tool that captivates hearts and minds, making it an effective way to influence and inspire people. Stories engage the brain, create empathy, and impact decision-making. They use more brain real estate compared to mere information, making them more memorable and impactful. Storytelling triggers the release of oxytocin, the bonding hormone, which enhances trust and connection. It also helps us make decisions emotionally and creates lasting connections to information. However, it is important to tell true stories to avoid manipulation and maintain trust with the audience.
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