The WorkWell Podcast™ Karen Eber on the power of storytelling
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Oct 4, 2023 Karen Eber, Chief Storyteller and author, explores the power of storytelling to inspire action and connect cultures. They also talk about finding story ideas, influencing organizational culture, and captivating the audience with effective pauses and movement.
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The Crayon Story
- Karen Eber's different colored eyes sparked awkward encounters, hindering connection.
- To change this, she used a humorous, made-up story about eating crayons, successfully shifting the energy and fostering genuine interaction.
Brain Activation in Storytelling
- When listening to information, only Broca's and Wernicke's areas (language centers) are activated.
- Stories activate wider brain regions, enhancing engagement and memory.
Storytelling's Impact on Trust & Decisions
- Stories trigger empathy and oxytocin release, fostering trust in the speaker.
- They influence decision-making by creating emotionally tagged memories used for future choices.