The Best One Yet 🏈 “Tom rents a Tesla” — Hertz’s cookie deal. Walmart’s Bitcoin ATM. 23andMe’s personalized DNA.
Oct 26, 2021
Hertz teams up with Tom Brady for a historic Tesla rental deal. Walmart is rolling out Bitcoin ATMs through Coinstar, making crypto accessible. Meanwhile, 23andMe aims to revolutionize healthcare with personalized DNA insights, prompting you to call it 'Dr. 23andMe'. The podcast humorously navigates these innovative trends while exploring the impact of celebrity endorsements and crypto partnerships in today's market.
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Hertz's Tesla Order
- Hertz ordered 100,000 Teslas, partnering with Tom Brady for commercials.
- This is the biggest electric car deal ever, with Tesla deliveries to Hertz comprising 10% of their total next year.
Tesla, Hertz, and Brady's Win-Win
- This deal benefits Tesla, Hertz, and Tom Brady tangibly and intangibly.
- Tesla gains sales and test drives, Hertz gains differentiation and relevance, and Brady gains ego.
23andMe's Personalized Healthcare
- 23andMe acquired Lemonade Health for $400 million to personalize healthcare using DNA.
- This move aims to shift healthcare from reactive, symptom-based treatment to proactive, DNA-based treatment.