Wealth Formula by Buck Joffrey 518: Side Gigs and Digital Real Estate – Is the Website Rental Model Still Viable?
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Aug 3, 2025 Luke Vanderveer, founder of Website Rental Coaching, shares his insights on a modern side hustle: website rentals. He explains how to build lead-generating niche websites, emphasizing the importance of local SEO and targeting specific markets. Vanderveer discusses the evolution of this model in light of new tools like ChatGPT, questioning its viability as a lucrative income source in the changing digital landscape. He offers strategies for optimizing underperforming sites and highlights the value of his coaching program in this innovative field.
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Luke's Website Rental Story
- Luke Vanderveer shared his experience building websites to generate leads and renting them to local businesses.
- He illustrated this by targeting niches like plumbing, where the website attracts customers and then brokers deals.
Choose Blue Ocean Niches
- Avoid highly competitive niches like roofing; choose less competitive, niche markets for easier ranking.
- Selecting niches with less competition creates a simpler path to success in SEO and renting websites.
Pick High-Value, Fast Niches
- Choose niches where customers generate high revenue, ideally $300+ per customer, ensuring worthwhile lead value.
- Avoid niches with long sales cycles to keep lead conversion and payments quick, improving rental viability.