Want to Grow Your Contractor Business? Stop Trying to Do It Alone | Rebecca Ackerly

Jun 23, 2025

Rebecca Ackerly, a Partner at Universal Windows Direct, shares her transformative journey in scaling a multi-million-dollar contracting business. She emphasizes the power of delegation and stepping back to foster growth. Ackerly discusses the importance of mentorship and community support in overcoming industry challenges. Her insights as a woman thriving in a male-dominated field provide inspiration. From escaping lead aggregator dependence to advocating for collaboration, Rebecca’s perspective is a wake-up call for contractors eager to grow without burnout.

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ANECDOTE

Rebecca's Early Passion for Building

Rebecca's childhood curiosity led her to break and fix things, shaping her passion for construction.
She built a tree house from leftover wood at a young age, foreshadowing her future career.

ADVICE

Know Your Financials Deeply

To grow profitably, understand your numbers deeply with help from financial experts.
Avoid just paying yourself a paycheck; aim to build a sustainable, legacy business.

INSIGHT

Reconnecting With Your Why

Knowing your 'why' keeps your business focused beyond just making a living.
Reconnecting with your purpose transforms survival mode into true motivation and growth.

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EPISODE 242: What if scaling your home improvement business didn’t mean working more, but finally doing less?

That’s the exact mindset shift Rebecca Ackerly made—and the results have been transformational.

With a diverse background in construction, business development, and digital marketing, Rebecca has built a successful career by combining hands-on experience with strategic leadership.

In this week’s episode of The Wealthy Contractor podcast, Rebecca and I discuss her professional journey, including how she helped scale Universal Windows Direct of Manchester into a successful, multi-million-dollar business that’s well positioned to grow during this time of change in our industry.

Join us as we cover:

The game-changing power of delegation (and how to get out of your own way)
Why most contractors are just giving themselves a paycheck
Why mentorship, community, and mastermind group support are essential for serious success
Rebecca’s unique perspective as a woman thriving in a traditionally male-dominated field
How she helped her company escape "lead aggregator dependence" in the nick of time
What happened when Rebecca sent Brian a direct mail piece to critique
Why Rebecca used to put her Barbie dolls in the toaster oven

…and so much more!

If you’re a contractor stuck in the grind, wearing 17 hats, or just trying to figure out how to grow without burning out, this episode is your wake-up call.

▶️ Listen now to hear how Rebecca scaled her contracting business by letting go—and how you can, too.

Key Takeaways:

Introduction (00:00)

Meet Rebecca (01:14)

The importance of community in business growth (11:54)

The role of EOS in scaling the business (13:49)

Why you need to stop relying on lead aggregators (25:22)

Assessing your pricing strategy (30:59)

Shifting from a survival mindset to growth and legacy-building (40:08)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!