Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"


Topics discussed in this episode:

• What the five major factors for conversion rate optimization in ecommerce are
• The importance of data and analytics in improving an ecommerce business's performance
• What are some  misconceptions about conversion rate optimization
• How risk-taking in conversion rate optimization can be beneficial for ecommerce businesses
  
  

Links & Resources

Website: https://conversionsciences.com
LinkedIn: https://linkedin.com/in/bmassey
X/Twitter: https://twitter.com/bmassey


Get access to more free resources by visiting the podcast episode page at
https://t.ly/ploWJ


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